[336] Conversational Intelligence and Sales Experience, with Gregg Johnson

How can you match the wants/needs of your buyer? Looking for the best tool to deliver the best combination of digital experience, human touch, and advice? Oftentimes, you want to drive more effective customer acquisition to deliver a better buying experience for your customers. And, people constantly want some buying assistance and want to talk to somebody to make sure they've got the right product or service.

There’s an art and craftsmanship to being a seller that’s understanding the consumer’s needs, wants, and desires, and figuring out how to best match that. People, even if they're doing something digitally, it gives them comfort and confidence to know that if they want help and assistance, there's an opportunity for them to get one, whether it's a chat or a conversation which makes consumers much more equipped. Making more things available via digital self-service is great.

In this episode, Gregg Johnson, the CEO of Invoca, and I talk about the challenge of selling your products or services online. Things about having good customer service, experience, and selling. How they help the revenue teams, the sales and marketing teams at those companies deliver the best combination of digital experience and human touch and advice.

Learn about challenges in sales and marketing, how you understand where your buyers coming from, the power of digital self-service and human connection combination, how a CEO maintains his commitment to the organization, and how your go-to-market model will help you reach your success!

Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker

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